Left: indoors. Right: out in the sun.
OK, I'm good now. Let's talk formula and application first. Also amazing. Like Lady of the Lake, it applies really smoothly. I'm wearing two coats and that's all I needed for full opacity. It's a thicker formula than Lady of the Lake, but not too thick, making it easy to control as I applied it. The first coat wasn't quite opaque, but it wasn't patchy. There was no bubbling, just a smooth, glossy finish. Drying time was a little quicker than average, which is another major plus.
Left: indoors (truer to how it appears in real life). Right: in the sun.
Now the fun part. The colour. Avalon is a royal purple with pink and blue microglitter. It shimmers in a spectacular way and as a result, it kind of looks like it glows in certain light. It's such a vibrant colour! The other cool thing is how the colour can change depending on whether you're indoors or out in the sun. It's a more reddish purple indoors, but out in the sun, it's bluer. Its shimmer is evident, no matter what the lighting.
Left: indoors close-up. Right: sunlight close-up. You may need to click on these to enlarge them and see the amazing shimmer.
In short (ha, I make myself laugh sometimes), I think everyone who loves purple should own this colour. There's nothing I don't like about it. The only thing that may put off some is the price. It's £9 a bottle, but as I've said before, this is cheaper than buying an OPI polish here in Australia. It's also around the same price as an Orly. I can't wait until there are more colours to choose from because I wouldn't hesitate to order from A England again. At the end of the day, I don't think you can put a price on such awesomeness. I'm going to have to be buried with it.